Will.i.am has launched a stunning attack on the attitude of Simon Cowell for dumping acts after they have lost their money making appeal.
The rapper is angry the TV mogul fails to guide and promote his acts after he has “juiced them.”
In the week this year’s Britain’s Got Talent was launched, the star looks at musicians like Cher Lloyd and believes Cowell passes them on as he loses interest.
The Black Eyed Peas frontman said: "I love Cher Lloyd. She should have been the biggest star in the world. She should have had the coolest freaking music.
"It's like they put them out, juice them, juice them, juice them, and give people something to watch on TV.
“Then, who is making sure she has the right material? That is wrong."
And the hitmaker, who is now a judge on The Voice, says his acts will benefit from him having hands on relationship with them and guide the wannabes when the TV cameras have stopped rolling.
He added, "I told every person on my team that I am going to try my hardest to see their career is jump-started or revitalised regardless of whether they win or not."
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