Rihanna Goes Blonde And Buff For Armani Ads

Emporio Armani unveiled its new print ads today, staring a scantily clad Rihanna lounging in the back of a classic car. And they manage to turn “dammmnnnn” into a nineteen syllable word.

Seriously, this looks like the start of the best car wash of our lives. The steamy black and white images were photographed by Steve Klein, famous for directing Lady Gaga’s equally sexy music video for “Alejandro”. The Barbadian beauty showed off a new blonde Tinkerbell ‘do for the shoot, which we’re feelin’ is most likely a wig. RiRi was announced as the face, or should we say “body” of Emporio Armani underwear back in July, following in the footsteps of Megan Fox and Victoria Beckham. Whatever she’s selling, we’ll take it. Two, in fact.